They would be much more likely to go to the mall, a theater, restaurant
or grocery store if they didn't look like a pretentious weekend warrior.The worst excuse I hear is "I ride a road bike, I can't leave that outside." Now there's a problem. They have my sympathy for riding a modern road bike anyway but the idea that they can't lock it up outside speaks volumes. Apparently the bike is more important than the ride to these people, but they are right. It would be dangerous to lock a modern CF bike to a post or, god forbid, a bike rack, somebody might bump it and break the damn thing. The amazing thing is that most of the critters who scamper around the countryside over the same route at the same time on the same day each week have never actually gone anywhere on their vehicle. Most don't haveone which was made to go anywhere but back to their car.
Ironically Lycra, clipless pedals and carbon fiber are commonly considered by the "experts" as three of the most important advances in cycling, but they are the three most frequent excuses to not ride a bike. Let's face it, if people had a comfortable aluminum or steel framed bike with platform pedals, they would be able to ride more often. It won't help them with their Strava score, but who's gonna tell?